the style page

More than a pretty face… beautyblender

I’ve long been curious about this egg-shaped makeup applicator – will it really improve my makeup application, or is it just a gimmick? I resisted buying this product, as twenty dollars was an absurd amount of money to spend on a makeup sponge. Finally, I decided to buy Beautyblender. After the New York Times published an article saying that we beauty bloggers do what we do for freebies, I want it known that I spend hundreds of dollars on products for review on The Style Page blog.

I’m here to tell you that this is a great product (although I’m waiting for knockoffs that work just as well). The wider end is great for tapping or stippling makeup on one’s checks. The narrow end is great for applying makeup around the eyes and sides of the nose (although Matin, as excellent as his advice was, discouraged this practice). I’ve usually avoided liquid, cream, or stick concealers, as I get frustrated blending them. However, Beautyblender does a great job of blending concealer. BTW my favorite concealer is L’Oreal True Match Concealericon: the brush on the wand is tiny, allowing for precise application.

You may shop for Beautyblender at

Original blog entry:

February 2008


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